As a lifelong sports fan, Patrick Carney — the eminent drummer of the five-time Grammy Award-winning band The Black Keys — wanted to find a way to wear his team colors without the loud logos. So, amidst a tour schedule that would make lesser mortals weep, Pat embarked on a daring venture: building a sock empire.

Welcome to Dude. Your Team Socks. — a brand with a bad attitude and good socks.